Client & task
Silicon Valley Pride partnered with Sholl Media Group to develop a multi-channel video marketing strategy promoting their annual festival and parade in Downtown San Jose. To engage a diverse ecosystem of stakeholders—including corporate sponsors, community parade participants, food and artisan vendors, and festival attendees—we crafted a suite of targeted promotional videos designed to build anticipation and drive measurable registrations.
THE BRIEF
Our objective was to produce a scalable video campaign that resonated across distinct target audiences while adhering to strict brand and rights compliance. Utilizing archival footage from previous festival years, we produced a series of promos ranging from 30-second teaser cuts to 2.5-minute comprehensive overviews.
Each video integrated professional voiceover narration, animated event graphics, custom on-screen text, and clear calls to action. Working closely with event organizers, we also managed participant privacy requirements through strategic framing and facial blurring where appropriate.
Our approach
Operating within a focused community budget, we maximized the ROI of available video assets by crafting a dynamic narrative around Silicon Valley Pride’s core pillars of inclusion and celebration.
We engineered a platform-first distribution approach, delivering tailored horizontal cuts for web/Facebook alongside high-energy vertical formats optimized for Instagram Reels, Instagram Stories, Facebook Stories, and TikTok.
Targeted Sponsor Outreach
Developed high-impact B2B video assets highlighting ROI, brand visibility, and community impact for prospective corporate sponsors.
Multi-Platform Optimization
Engineered vertical 9:16 reels and stories specifically designed to drive mobile engagement on TikTok and Instagram.
Rights & Compliance Management
Implemented precise photo/video editing standards, including custom blur pass protocols to respect attendee privacy.
Driving Actionable Registrations
Integrated clear, animated calls-to-action that streamlined sign-ups for parade contingents, vendors, and volunteers.
The Results
The targeted campaign ignited community enthusiasm and delivered outstanding, measurable results across all registration tracks. The 30-second teaser built early event momentum, while sponsor-focused videos led to an influx of enterprise partnerships.
Vendor space sold out ahead of schedule, parade participation surged, and social media engagement hit record levels across Instagram and TikTok.
7
Custom vertical videos built for IG & TikTok
42%
Increase in organic social followers
Jason does contract videography and video editing work for our non-profit in San Jose, CA. Jason does an amazing job gathering content, understanding our vision, and bringing it to life. He provides high-quality work and takes the time to explain the process as well as help understand our budget. Highly recommended!
