Case overview
In 2018, we collaborated with passionate hosts to launch “The Fin Factor,” a weekly YouTube series and podcast dedicated to the San Jose Sharks NHL team. Our role involved comprehensive technical support, pre-production planning, production execution, live streaming, post-production editing, YouTube channel management, and podcast coordination. Together, we aimed to create engaging content, grow a loyal audience, and explore monetization opportunities.
The Brief
Our mission was to transform “The Fin Factor” into a dynamic YouTube series and podcast that captivated San Jose Sharks fans. We provided technical expertise and managed every aspect of production, including set design, multiple cameras, lighting, live streaming, and post-production editing. By leveraging our marketing strategy, we sought to maximize audience engagement, attract influential guests, and explore monetization options to sustain the show’s growth and success.
Our Approach
We collaborated closely with the hosts from day one, combining technical proficiency with their in-depth knowledge and passion for the San Jose Sharks. We carefully planned the production process, ensuring the set was visually appealing and equipped with top-quality audiovisual gear. Our team managed the entire workflow, from pre-production to post-production editing, delivering weekly high-quality episodes. Through strategic marketing efforts and guest appearances, we aimed to increase the show’s reach, foster a loyal community, and explore monetization avenues to support its long-term sustainability.
The Results
“The Fin Factor” has experienced remarkable growth and engagement, becoming a go-to resource for San Jose Sharks fans. The podcast has gained popularity among commuters and hockey enthusiasts seeking in-depth discussions about the team. The show’s sixth season is underway, with regular live streams from a studio and occasional broadcasts from the SAP Center. Its successful monetization within four months and the launch of a merchandise line highlight the show’s thriving presence and dedicated fan base.
The show’s outstanding quality was also recognized with two Bronze Telly Awards in 2022 for Directing Craft and Sports categories in the Online division.
