Case Overview
In 2018, Sholl Media Group delivered end-to-end sports podcast video production to launch ‘The Fin Factor,’ a weekly YouTube series and podcast dedicated to the San Jose Sharks NHL team. Our role involved comprehensive technical support, pre-production planning, production execution, live streaming, post-production editing, YouTube channel management, and podcast coordination. Together, we aimed to create engaging content, grow a loyal audience, and explore monetization opportunities.
- Video Production
- Video Editing
- Podcast Management
- YouTube Channel Management
The Brief
Our mission was to transform “The Fin Factor” into a dynamic YouTube series and podcast that captivated San Jose Sharks fans. We provided technical expertise and managed every aspect of production, including set design, multiple cameras, lighting, live streaming, and post-production editing. By leveraging our marketing strategy, we sought to maximize audience engagement, attract influential guests, and explore monetization options to sustain the show’s growth and success.
Our Approach
Turnkey Sports Podcast Video Production
We collaborated closely with the hosts from day one, combining technical proficiency with their in-depth knowledge and passion for the San Jose Sharks. We carefully planned the production process, ensuring the set was visually appealing and equipped with top-quality audiovisual gear. Our team managed the entire workflow, from pre-production to post-production editing, delivering weekly high-quality episodes. Through strategic marketing efforts and guest appearances, we aimed to increase the show’s reach, foster a loyal community, and explore monetization avenues to support its long-term sustainability.
Professional Set Design
Engineered a custom, permanent acoustic set featuring branded monitor displays, architectural acoustic paneling, and strategic lighting tailored for long-form sports commentary.
Multi-Camera Live Switching
Implemented a seamless multi-camera workflow and live switcher setup, enabling real-time visual transitions during fast-paced NHL analysis and guest interview segments.
Strategic Monetization & Branding
Guided channel growth tactics, YouTube optimization, and audio distribution, helping the show achieve profitability within 4 months and launch an exclusive fan merchandise line.
On-Location SAP Center Coverage
Extended production capabilities beyond the studio to deliver broadcast-quality live streams directly from the SAP Center for special event coverage and game-day recaps.
The Results
“The Fin Factor” has experienced remarkable growth and engagement, becoming a go-to resource for San Jose Sharks fans. The podcast has gained popularity among commuters and hockey enthusiasts seeking in-depth discussions about the team. The show’s eighth season is underway, with regular live streams from a studio and occasional broadcasts from the SAP Center. Its successful monetization within four months and the launch of a merchandise line highlight the show’s thriving presence and dedicated fan base.
Our award-winning sports podcast video production helped ‘The Fin Factor’ reach over 650K views. The show’s outstanding quality was also recognized with two Bronze Telly Awards in 2022 for Directing Craft and Sports categories in the Online division.
650K+
Video views
2
Telly Awards (2022)
Our podcast has greatly benefited from your video production expertise and YouTube channel management, resulting in two Bronze Telly Awards, including Best Sports Series. We welcome the ongoing partnership and would unquestionably engage in more services.
