Case overview
Hopkins & Carley, a prominent law firm, introduced monthly in-person seminars to educate their employment law clients and attorneys. With subject matter experts as presenters, the seminars provided crucial state law updates and guidance for employers. Amid the pandemic, the seminars transitioned to virtual events, incorporating remote audience options and on-demand access for attendees.
The Brief
Create engaging and informative monthly law seminars, both in-person and virtual, focusing on state law updates, real-life examples, and guidance for employers. Ensure seamless transitions between presenters, Q&A sessions, and interactive elements. Capture high-resolution footage and provide on-demand access for remote audiences.
Our Approach
We utilized a multi-camera setup and live-switching technology to deliver a dynamic viewing experience for in-person and remote audiences. High-quality audio recording and professional lighting ensured optimal visibility and audibility. Post-event, we edited the footage for highlight reels, segmented content, and social media clips, providing valuable resources for clients.
The Results
Hopkins & Carley established themselves as authoritative employment law experts, enhancing their brand presence. The seminar recordings were repurposed for various content formats, such as short-form videos, newsletter content, and social media posts. The on-demand access became a valuable resource, empowering clients to access crucial information whenever needed.
